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All companies need to reinvent their digital marketing strategies and capabilities, as all sectors have been reshaped by consumer changes, new buying mediums, and the rise of social media, mobile and e-commerce in the last decade.
We would then like to invite you to take part in the Digital Marketing Lab.
This 3-day intensive executive program is the ideal way to learn consumer-centric strategies in the new Digital Marketing arena. The key is to understand the success factors in designing effective approaches aligned to the clients’ main objectives and their satisfaction, differentiation, competitive intelligence, brand positioning or experience, as well as lead generation for a profitable and growing business.
The program uses the learning-by-doing methodology. It starts with a marketing and innovation assessment that allows each participant to see where they currently are in their own Digital Marketing transformation process.
FACULTY
KEVIN SIGLIANO, PROGRAM DIRECTOR
Kevin has over 15 years of corporate experience in various management consulting firms (PWC Consulting, IBMBCS). Over the last 8 years, he has been involved in the international development of a smart cities and digital signage company, Admira Digital Networks.
COLIN LEWIS
Colin is currently the Director of Marketing at British Midland International. He is a multiple award-winning MBA qualified CMO, with extensive international experience: he was selected to be part of Marketing Week “Vision 100” 2015 Top 100 UK Marketers, awarded ‘Marketing Leader of the Year’, Ireland, 2015, and is a Fellow of the Marketing Institute of Ireland, for his achievement and contribution to marketing in Ireland.
WHEN | March 15th 2017
WHERE | Muscat, Oman
FORMAT | Face-to-face
Download Program Flyer here
Funded by the European Union - NextGenerationEU
With the support and recognition of
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